Harper Collective
With over a decade of experience in the PR and Marketing industry, Alicia has lead global brands, by amplifying their message through PR, creating an impact with meaningful content, and gaining clarity through strategy.
As a business owner, I have always been captivated by the offerings of Harper Collective. ALicia’s range of services and expertise are perfectly suited to assist creative businesses, providing empowering guidance in some areas and trusted done-for-you options in others.
It was such an honor to assist Alicia enter a new era of Harper Collective with this campaign.
Behind the Camera
Alicia and I met many moons ago, back in 2019 when I first moved to Sydney. We hadn’t kept in contact over the years until late 2023. Realising we lived very close to each other, and still following each other’s business journey’s, we started catching up for regular coffees and business chats.
The day of the shoot had a little bit of a different start. I met Alicia at her house, where I helped her carry all her things out to my car, ready to head into Potts Point to visit the location, Three Rooms Sydney. (Couldn’t leave without saying hello to her gorgeous puppy Harlow). We spent 4 hours in the McMullin and Co apartment, determined to not let the grey weather get us down (which actually enhanced the photos in the end).
Working with someone I am very lucky to call a friend, is always such a bonus. I feel like having that deeper understanding of their business goals, and needs helps form the perfect gallery - in saying that, I’m so lucky I feel like that with so many of my clients.